Business strategy + Human Design for established entrepreneurs
What in the fresh hell is happening in your business?
You've been doing this long enough to know what you're doing.
You've had clients. You've made money.
But lately, getting clients feels harder than it should and you're running out of ideas about what to fix.
Maybe your marketing needs work.
Maybe your business has outgrown the way you're running it.
Maybe it's both.
I combine practical business strategy with Human Design to help experienced entrepreneurs figure out what's actually going wrong, and what to do differently.
You probably think you know what the problem is.
You need more clients.
More people need to see your content.
Maybe your pricing is off.
Your offer needs work.
Your funnel just isn't converting.
Maybe. But those are all just assumptions.
There's another question most business advice never bothers to ask:
Does the business you're trying to build actually make sense for the person running it?
And that's the part I'm interested in.
Most business advice starts with the solution.
Post more.
Raise your prices.
Build a funnel.
Create a course.
Run ads.
Niche down.
I'D RATHER START WITH THE BUSINESS.
I like to ask questions.
Why aren't people buying?
Where are your potential clients dropping off?
Is your offer actually something people want?
Why are you spending hours making content you hate?
Who decided Instagram was the place for you?
What part of your business are you genuinely good at?
AND: what are you forcing yourself to do because somebody told you that's how successful entrepreneurs operate?
Because sometimes the problem is actually the business.
Sometimes it's the way you're trying to run it.
And sometimes? It's both.
So what is the actual problem?
When I'm looking at a business, I'm looking at 7 pressure points:
1. Demand
Are enough of the right people finding you?
Sometimes you really do need more traffic. We look at your audience, leads, acquisition channels and market to determine whether demand is actually the problem, or whether something farther downstream is getting in the way.
2. Distinction
Is it clear why they should choose YOU?
Being visible isn't enough. We look at your positioning and messaging to see whether the right people immediately understand who you're for, what makes you different and why they should care.
3. Desirable
Do people actually want what you are selling, the way you're selling it?
There can be plenty of demand for the outcome without demand for your particular solution. We look at the offer, pricing, packaging and format to see whether what you're selling matches what people actually want to buy.
4. Drop Off
Where are interested people ghosting you and disappearing?
Attention doesn't automatically become revenue. We trace the path from interest to purchase to find the friction, hesitation or disconnect that's causing potential customers to leave before they buy.
5. Delivery
Does your business deliver on its promise?
The sale isn't the finish line. We look at customer experience, results, returns, refunds, retention and repeat business to see whether what's being delivered matches what customers thought they were buying.
6. Drivers
What's actually driving the business?
We look underneath top-line revenue to find the offers, customers, channels and activities producing the real results, and the ones consuming resources without giving enough back.
7. Durability
Can this business keep working this way?
Growth isn't particularly useful if the business can't support it. We look at capacity, complexity, profitability, owner dependence and workload to determine whether the business you're building is one you can actually sustain, and one you still want.
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But there's another variable.
YOU.
Your business doesn't operate independently of you.
YOU are the one making the decisions, creating content, selling offers and delivering the work.
And somehow most business advice treats the person running the business like they're completely interchangeable.
Follow this formula. Use this funnel. Post this many times. Sell this way.
Never mind whether any of it makes sense for you.
That's where Human Design enters my work.
I use Human Design as a tool for exploring how you naturally approach decisions, communication, visibility and work.
Then: I combine those insights with actual business strategy to figure out what needs to change.
Because understanding yourself will never fix a broken offer, and fixing a broken offer won't necessarily fix a business that was built around a version of yourself you don't want to be.
Hi, I'm Jessica
I've spent more than 20 years building businesses, teaching marketing, and helping entrepreneurs figure out how to make their businesses work.
And I've spent a lot of that time questioning the advice we're all told to follow.
Because I have seen perfectly capable women exhaust themselves trying to succeed with strategies that make absolutely no sense for them.
I'm a business strategist who also works with Human Design.
Not because I think your chart is the magic fix, but because I've found that understanding the person behind the business can open up conversations that traditional marketing strategy often misses.
That's the stuff I love.
My work brings both things together: the practical mechanics of growing a business and the person who has to make it happen.
My ultimate goal is for you to have a business that works, and I really don't believe that you should have to spend your life pretending to be someone else to run it.
PS: I'm a 5/1 Projector, so.... I'm a little bit obsessed with details.
Before you change your marketing, figure out what's actually wrong.
You probably have a pretty good idea what your business needs.
More clients. Better marketing. A stronger offer. More traffic. More consistency.
But what if the thing you’re trying to fix isn’t actually the problem?
LET'S FIND OUT.
The CLIENT DROUGHT is a free business diagnostic that helps you look at seven pressure points in your business to figure out where things may actually be getting stuck.
Demand. Distinction. Desirable. Drop-Off. Delivery. Drivers. Durability.
You’ll follow the evidence, look at what’s already working, and start separating what you know from what you’ve simply assumed needs fixing.
Because your business probably has 900 things you could improve.
The goal is to figure out which one actually matters.
Sometimes you're just too close to see it.
You know your business better than anyone, but that doesn't mean you can always see what's keeping it from working.
Evolve: the (human) design of business
A private experience combining Human Design interpretation with practical business and marketing strategy.
First: we look at you.
We explore your Human Design Chart, how you approach decisions, communication and work.
We uncover the chart insights that feel relevant to your experience and your business.
Then, we look at your business.
We examine what's actually happening in your offers, marketing, positioning and client acquisition.
Finally, we put the two together.
We develop a practical strategy that addresses the business problem while accounting for the person who has to implement it.
Not another generic marketing formula.
A strategy built around your actual business and the way you want to work
Kind words from our clients
I've signed 3 new high ticket clients just from my blog/email list.
I thought I had to show up on Instagram every day. I hated Instagram, but every single marketing account I followed said that was the way. Working with Jessica completely changed the way I see this. In my human design reading with her, and then the strategy talk after that, I realized that it wasn't instagram, but that video just isn't for me. We explored other options and now I am much happier as a writer, and marketing feels like something I can manage consistently. Better yet, I'm starting to connect to the clients I actually want to work with instead of the ones who just want everything for free.
Since our work 3 months ago, I've signed 3 new high ticket clients just from my blog/email list.
Korrie R.
Neurodivergent Coach
I'm consistently getting 5-10 new qualified people to my list every single day
I have been going in circles driving myself mad about my business for over a year. I booked with Jessica looking for a better marketing plan, and instead she made me realize I hated my offer and didn't want to spend time delivering it.
We reworked my entire business model and streamlined it in ways I never expected, and the biggest change is that I'm consistently getting 5-10 new qualified people to my list every single day through an incredibly simple process. I walked away with a very clear direction and the confidence to fully embrace my new positioning. And I learned a lot about what it means to be a Projector and how that is showing up in my marketing. Actually obsessed now.
Morgan P.
Life coach
I've sold 2 high ticket clients
I've had Human design readings before and I've even worked with business coaches before, but Jess was the first person who was able to connect the two in a tangible, actionable way. She didn't just read my chart and send me on my way, she helped me see how the details of my chart apply to my marketing, content and selling strategy. She has this uncanny ability to see connections I was completely missing, and she explained them in a way that just made them click for me.
Since these sessions, I feel like I know what my messaging is, and that's generating a lot more interest when I create content. I've sold 2 high ticket clients based on that messaging, and my emails are being opened at a rate of 71% which is the most dramatic change, because they were at 12% a few months ago.
Ann B.
Wealth Consultant