What in the fresh hell is happening in your business?
You're doing all the things. Checking all the boxes. Posting. Emailing. Selling. Tweaking. Trying to be consistent.
And yet your business is just... not cooperating.
You know it can work because you've made money. You've had clients. You've had things go really well.
But now you're stuck.
And you have approximately 47 theories about why.
sounding familiar?
You probably think you know what the problem is.
You need more clients.
More people need to see your content.
Your Instagram isn't growing.
Your messaging is off.
You need a better offer.
You should probably email more.
Maybe it's your website?
Maybe you need ads?
Maybe you should finally figure out what the hell a funnel actually is?
Or maybe we should stop guessing.
Because you might absolutely need more clients.
But that doesn't tell us why you're not getting them.
And that's the part I'm interested in.
Most business advice starts with the solution.
Post more.
Raise your prices.
Build a funnel.
Create a course.
Run ads.
Niche down.
I'D RATHER START WITH THE BUSINESS.
I like to ask questions.
What’s already working?
Where are customers actually coming from?
What are they buying?
Where are people dropping off?
What’s making money?
What’s eating your time?
And what would happen if you simply got more of whatever you have now?
Because sometimes you need more clients.
And sometimes getting more clients is the last thing I’d fix.
Before we prescribe, we diagnose.
So what is the actual problem?
When I'm looking at a business, I'm looking in 6 places:
Demand
Are enough of the right people finding you?
You might actually need more eyeballs. Or you might already have plenty. Let’s look at where your customers are coming from before deciding you need more.
Positioning
Do they understand why they need what you do?
People can find you all day long, but if they don’t immediately understand why this is for them, or why they should care, thenmore traffic won’t fix much.
Offer
Are you selling something people actually want?
Sometimes the marketing is fine. The thing you’re asking people to buy just isn’t compelling enough, clear enough, or the right fit for what they want.
Conversion
Are interested people becoming customers?
People are clicking, asking questions, booking calls or adding things to carts. Then…nothing. Let’s figure out where they’re disappearing.
Model
Does the way you're making money make sense?
You can have a profitable business that’s unnecessarily complicated, hard to grow, or making money in ways that require way too much work.
Capacity
Is this whole thing requiring too much of YOU?
If growth means more hours, more stress and more of you doing everything, we may not have a productivity problem. We may have a business-design problem.
Usually, there are 900 things we could improve.
I want to know which one actually matters.
Hi, I'm Jessica
I've spent 20+ years building businesses, marketing them, teaching about them and helping other people figure out how to make them actually work.
And I'm one of those (mildly) annoying people who can't look at a business without immediately starting to analyze it.
Why are you doing that?
Where are your customers actually coming from?
Why are you spending six hours a week on Instagram if none of your clients come from Instagram?
Why do you have seven offers?
Why are you trying to get more customers when the ones you already have aren't buying?
That's the stuff I love.
I'm really good at seeing the thing that's incredibly hard to see when you're standing inside your own business.
And these days, I'm particularly interested in figuring out how to make a business work without making your entire life about maintaining it. A girl deserves some free time.
Before you blow up your entire business...
Let's figure out what's actually wrong with it.
Why aren't you getting more traction on social?
Why aren't people saying yes to you?
Why does it feel like you've stalled and it's all falling apart?
LET'S FIND OUT.
What's Actually Keeping Your Business Stuck? is my free Business Checkup to help you look at your business from six different angles and start figuring out where things might actually be breaking down.
Because I'd really rather you not rebuild your website, create another offer and start a podcast only to discover none of those things were ever really the problem.
Need more than a workbook and some DIY problem solving?
That's normal.
It's really hard to objectively diagnose something you're standing in the middle of.
That's why I created:
You give me the business.
I dig through it.
We look at what's working, what's not, where the actual constraint appears to be, what you're wasting time on, and what I think deserves your attention next.
No 47-step growth plan.
No automatic prescription to post more.
No pretending every business problem can be fixed with better morning routines, affirmations and 3 Reels a day.
Just an experienced outside brain looking at your crazy little business and helping you figure out what the hell is actually going on.
Testimonials
My business has always been word of mouth, and recently that just stopped working. I was hitting a wall, and after sitting down with Jess to go through it all, she helped me see the breaks in communication, incentives and marketing that just wasn't working. We've fixed primarily the way in which I communicate to my existing client base, and in just a week we saw significant uptick in clicks and new appointments. After a month now, it's a completely different picture. Do not even hesitate to book a strategy call with her. Our plan is to do one every single year because it's just that impactful.
Korrie
Tattoo artist
Learning how to talk about what I do has been hard, and marketing even harder. I felt like I was doing everything right, but nothing was working to consistently fill my calendar. I was getting a client here and there, but felt like I was not making progress. Jessica is so patient and so kind. She walked me through her analysis of my business step by step, and in the end gave me 2 specific changes to make. It's been 6 weeks now, and I can say that she is brilliant, and I finally feel like I understand exactly where my clients are coming from, and I'm finally booking 1-2 new clients every week.
Morgan
Life coach