What in the fresh hell is happening in your business?
You're doing all the things. Checking all the boxes. Posting. Emailing. Selling. Tweaking. Trying to be consistent.
And yet your business is just... not cooperating, and the clients are not coming.
You know it can work because you've made money. You've had clients. You've had things go really well.
But now you're stuck.
And you have approximately 47 theories about why.
sounding familiar?
You probably think you know what the problem is.
You need more clients.
More people need to see your content.
Your Instagram isn't growing.
Your messaging is off.
You need a better offer.
You should probably email more.
Maybe it's your website?
Maybe you need ads?
Maybe you should finally figure out what the hell a funnel actually is?
Or maybe we should stop guessing.
Because you might absolutely need more clients.
But that doesn't tell us why you're not getting them.
And that's the part I'm interested in.
Most business advice starts with the solution.
Post more.
Raise your prices.
Build a funnel.
Create a course.
Run ads.
Niche down.
I'D RATHER START WITH THE BUSINESS.
I like to ask questions.
What’s already working?
Where are customers actually coming from?
What are they buying?
Where are people dropping off?
What’s making money?
What’s eating your time?
And what would happen if you simply got more of whatever you have now?
Because sometimes you need more clients.
And sometimes getting more clients is the last thing I’d fix.
Before we prescribe, we diagnose.
So what is the actual problem?
When I'm looking at a business, I'm looking at 7 pressure points:
1. Demand
Are enough of the right people finding you?
Sometimes you really do need more traffic. We look at your audience, leads, acquisition channels and market to determine whether demand is actually the problem, or whether something farther downstream is getting in the way.
2. Distinction
Is it clear why they should choose YOU?
Being visible isn't enough. We look at your positioning and messaging to see whether the right people immediately understand who you're for, what makes you different and why they should care.
3. Desirable
Do people actually want what you are selling, the way you're selling it?
There can be plenty of demand for the outcome without demand for your particular solution. We look at the offer, pricing, packaging and format to see whether what you're selling matches what people actually want to buy.
4. Drop Off
Where are interested people ghosting you and disappearing?
Attention doesn't automatically become revenue. We trace the path from interest to purchase to find the friction, hesitation or disconnect that's causing potential customers to leave before they buy.
5. Delivery
Does your business deliver on its promise?
The sale isn't the finish line. We look at customer experience, results, returns, refunds, retention and repeat business to see whether what's being delivered matches what customers thought they were buying.
6. Drivers
What's actually driving the business?
We look underneath top-line revenue to find the offers, customers, channels and activities producing the real results, and the ones consuming resources without giving enough back.
7. Durability
Can this business keep working this way?
Growth isn't particularly useful if the business can't support it. We look at capacity, complexity, profitability, owner dependence and workload to determine whether the business you're building is one you can actually sustain, and one you still want.
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Usually, there are 900 things we could improve.
I want to know which one actually matters.
Hi, I'm Jessica
I've spent 20+ years building businesses, marketing them, teaching about them and helping other people figure out how to make them actually work.
And I'm one of those (mildly) annoying people who can't look at a business without immediately starting to analyze it.
Why are you doing that?
Where are your customers actually coming from?
Why are you spending six hours a week on Instagram if none of your clients come from Instagram?
Why do you have seven offers?
Why are you trying to get more customers when the ones you already have aren't buying?
That's the stuff I love.
I'm really good at seeing the thing that's incredibly hard to see when you're standing inside your own business.
And these days, I'm particularly interested in figuring out how to make a business work without making your entire life about maintaining it. A girl deserves some free time.
Before you fix anything, look UPSTREAM
You probably have a pretty good idea what your business needs.
More clients. Better marketing. A stronger offer. More traffic. More consistency.
But what if the thing you’re trying to fix isn’t actually the problem?
LET'S FIND OUT.
The Current Check is a free business diagnostic that helps you look at seven pressure points in your business to figure out where things may actually be getting stuck.
Demand. Distinction. Desirable. Drop-Off. Delivery. Drivers. Durability.
You’ll follow the evidence, look at what’s already working, and start separating what you know from what you’ve simply assumed needs fixing.
Because your business probably has 900 things you could improve.
The goal is to figure out which one actually matters.
Sometimes you're just too close to see it.
You know your business better than anyone, which is exactly why it can be so hard to see what's actually happening inside it.
If you know something isn't working but can't figure out where the problem actually starts, I'll look upstream with you.
The Undercurrent Session
I dig into your business, ask a lot of questions, follow the clues and look for the problem underneath the problem.
What's working.
What's not.
What's getting in the way.
And what I'd actually do about it today.
No generic business coaching telling you to post more, do more and be everywhere.
No predetermined prescription.
No 47-point plan to overhaul your entire business and paralyze you into inaction
Just an experienced outside brain helping you figure out what the hell is actually going on.
Testimonials
My business has always been word of mouth, and recently that just stopped working. I was hitting a wall, and after sitting down with Jess to go through it all, she helped me see the breaks in communication, incentives and marketing that just wasn't working. We've fixed primarily the way in which I communicate to my existing client base, and in just a week we saw significant uptick in clicks and new inquiries. After a month now, it's a completely different picture and we are starting to gain some great traction. Do not even hesitate to book a strategy call with her. She's my annual strategy call from now until eternity.
Korrie
Portrait Studio Owner
Learning how to talk about what I do has been hard, and marketing is even harder. I felt like I was doing everything right, but nothing was working to consistently fill my calendar. I was getting a client here and there, but felt like I was not making progress. I've been following Jessica for years!! She is so patient and so kind. She walked me through her analysis of my business step by step, and in the end gave me 2 specific changes to make. It's been 6 weeks now, and I can say that she is as brilliant as I always thought, and I finally feel like I understand exactly where my clients are coming from, and I'm finally starting to book 1-2 new clients every week. A huge improvement.
Morgan
Life coach