Whether you are an entrepreneur, a network marketer or a combination of both, most likely you're trying desperately to navigate the world of social media. At some point, you probably had the thought that sounded like this:
I know I did. I have frequently appeased myself with the reminder that social media is a vast space and if I can just say the right thing at the right moment, they'll flock.
But they don't, do they?
The list is much longer than this, but these are the most important, and the most valuable for you as a boss in today's online space.
Open up anyone's Facebook account and most likely you'll see a stream of sales posts and desperate attempts to gain customers from their followers. Posts that are full of things like:
If you're like me, you move right past these - possibly with a short eye roll - and get on with your day.
If you're the one who is making these posts, then this article is written for you.
Every person is on social media for a reason. That reason could be for friendship, to stalk an ex boyfriend, to see what the grandkids are up to or to watch stupid cat videos. The reasons are many, but one thing is for certain: no one is on social media to BUY things. Buying things is not the reason one opens Facebook or Instagram... typically.
Knowing that, you can understand why it feels invasive when you sell to someone on social media, and why your posts about "3 open spots" feel gross and desperate. Energetically, you're not aligning with the person you're trying to attract. Energetically, it's dead before you've begun.
In order to build a social media that converts into sales, you have to think about how you can become a resource for your audience first - before you pitch them anything. Ask yourself these questions:
By providing content that is resourceful, and not selling, you are building trust with your audience. You're developing a platform that is based on value and not a constant pitch. When you can do this, you'll be leaps and bounds ahead of the person who is doing nothing but talking shop all day every day.
So, what does this look like for the average entrepreneur or network marketer?
It looks like Facebook Groups that nurture the human - not the customer. They aren't about your products or business, but rather about the struggles your audience has as a human.
It looks like Instagram accounts that nurture, inspire, educate and become known for being amazing and insightful instead of a stream of constant sales posts.
It looks like an online presence that people WANT to watch instead of one that they feel compelled to scroll right past.
Be a resource for your audience - a safe place to learn, grow, be inspired and laugh - and leave the pitch until the moment when your audience actually trusts you. Until you can stand tall in the fact that you are a RESOURCE for your target audience, you will not have earned the right to sell them anything.
Of course, all of this is dependent on one thing: knowing your audience. Most entrepreneurs today are targeting too broadly, and it's the main reason they don't grow quickly. If you want to chat about who your target audience is, schedule a free consult here and we'll dig in and figure it out for you.
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