Whether you are an entrepreneur, a network marketer or a combination of both, most likely you're trying desperately to navigate the world of social media.  At some point, you probably had the thought that sounded like this:

"There are billions of people on social media every day. Surely I can convert a few hundred into my business and make some money. This is like shooting fish in a barrel."

I know I did. I have frequently appeased myself with the reminder that social media is a vast space and if I can just say the right thing at the right moment, they'll flock.  

But they don't, do they?

Social media requires many things of entrepreneurs to be successful:

• Clear messaging
• Consistency
• Authenticity
• Professionalism
• Vulnerability
• Relevance

The list is much longer than this, but these are the most important, and the most valuable for you as a boss in today's online space.

Today, I'd like to talk to you about the last one: Relevance.  

Open up anyone's Facebook...