THE HUMAN DESIGN OF BUSINESS
You know something isn't working
You're doing the marketing. Creating the content. Tweaking your offers and trying to figure out why getting clients feels so much harder than it should.
You probably have a theory about the why
But every time you go looking for answers, somebody has a new strategy for you to try.
Post more. Launch something new. Fix your funnel. Raise your prices. Get on video.
Substack writing.
Create a book as your lead magnet.
Start a membership.
Maybe you've tried all of it, and maybe some of it even worked.
But you're still trying to figure out why your business isn't working the way you want it to.
Here's what most business advice overloooks:
The strategy has to actually work for the person running the business.
Most business advice starts with the solution.
Need more clients? Post more content.
Not making enough sales? Fix your funnel.
Struggling to grow? Raise your prices.
Feeling overwhelmed? Outsource.
But nobody stops to ask whether any of those things are truly the problem.
Or whether the solution makes sense for the person in charge of executing it.
Because here's the thing:
A strategy can work beautifully for someone else and be completely wrong for you.
We look upstream.
Before we start changing things, we figure out what's actually happening.
Not what Instagram says is wrong with your business, and not what the latest business coach is yapping about.
WHAT'S REALLY HAPPENING.
Instead of immediately prescribing more marketing, I look at the whole business through seven pressure points.
Are enough of the right people finding you?
Sometimes you really do need more traffic. We'll figure out whether that's true before you go create another 47 Reels.
Do people understand why they should choose you?
Can people understand why they'd choose you over the alternatives? Or do you sound like everyone else?
Do people actually want what you're selling in the way you're selling it?
Does your offer solve a problem that people actually want solved, in a way that they're willing to pay for?
Where do interested people stop moving?
Where are potential clients losing interest between discovering you and making a purchase?
Does the business deliver what it promised?
Does your business deliver on its promises? AND, is the way you deliver your work actually sustainable for you the business owner?
What's actually driving the business?
What is genuinely bringing revenue into your business? Do you know what's working, or are you spreading your effort across a dozen things?
Can this business keep working this way? Can YOU keep working this way?
Can your business support the growth you're trying to create without requiring more of you than you're willing or even able to give?
We're not trying to improve all seven.
We're trying to identify which one actually matters right now.
BUT THAT'S ONLY HALF OF THE PICTURE.
There's another variable:
YOU.
Your business doesn't exist independently of you.
You're the one creating content, making decisions, selling the things, delivering the work and figuring out what has to come next.
Yet most business advice treats entrepreneurs as if they're interchangeable.
As though the same strategy should work equally as well for everyone.
Spoiler: it doesn't.
And that's exactly why Human Design is a part of my work
I use Human Design as a framework for exploring your patterns, preferences, decision making, communication and the ways you naturally approach work and life.
Not as a magic formula that tells me exactly what to post or use to market your business, but as a way to ask better questions, challenge assumptions and uncover possibilities that you might not have considered.
Then? We bring that understanding into your actual business.
Because understanding yourself won't fix an offer nobody wants.
And fixing your marketing won't necessarily make you happy running a business you've built around someone else's idea of success.
Evolve brings both sides together.
Introducing Evolve
A different way to approach business strategy.
One that starts with understanding you, examines what's actually happening in your business and connects the two.
We don't begin with a content calendar or another funnel, or a list of things you're supposed to be doing.
We begin by understanding the person running the business, and the business she's trying to build.
Then we create a strategy that accounts for both.
The Evolve Method
This isn't a generic business audit, and it isn't a Human Design reading where you walk away knowing your type but wondering what to do with the information.
It's a private experience that merges the two.
First: We explore your human design.
We will unpack your chart and talk through patterns, preferences and experiences that eel relevant to how you've been running your business.
Then: we examine your business.
We will dig into your marketing, offers, positioning, client acquisition, and the specific problems you've been struggling to solve.
Finally, we build your unique strategic plan
We'll connect what we've learned, identify your priorities and create practical next steps that make sense for your business and the way you want to work.
You'll leave with a clearer understanding of yourself, a more informed perspective on your business and a focused direction for what to do next.
Is an Evolve Private Intensive for you?
LET'S FIND OUT
THIS IS PROBABLY FOR YOU IF:
You've been in business long enough to know the basics, but something isn't clicking.
You've had clients or sales, but generating consistent revenue feels harder than expected.
You're tired of collecting marketing strategies without knowing which ones make the most sense for you.
You're open to exploring your Human Design as a part of understanding yourself and your business.
You want someone who can look at your business critically, ask better questions and help you make practical decisions.
You're willing to change what isn't working, even if that means letting go of advice you've followed for years.
THIS PROBABLY ISN'T FOR YOU IF:
You're looking for a guaranteed formula for getting clients
You want someone to tell you the best posting times for social media or how to go viral
You're looking for a complete done for you marketing service
You're unwilling to examine the possibility that your offer, positioning and strategy needs work
You're looking for a human design reading without business application
You're not comfortable using Human Design as a part of a reflective, exploratory process.
You don't need to know anything about Human Design before we work together.
You do need to be curious and willing to explore a different approach
Hi, I'm Jessica
I've spent more than 20 years building businesses, teaching marketing and helping entrepreneurs figure out why their businesses feel harder than they should.
And I've seen something happen over and over.
Smart, capable women spending years trying to make someone else's marketing strategy work for them.
They assume that if they're struggling, they must be doing something wrong.
Sometimes they are. It's true that sometimes the offer is confusing, the positioning might be weak or the marketing isn't attracting the right people.
But sometimes they're trying to operate a business in a way that makes absolutely no sense for them.
My background is in practical marketing and business strategy.
My work with human design adds another layer:
understanding the individual behind the business.
I don't believe you should have to choose between a business that makes money and one that makes sense for your life.
There's never a shortage of advice about how to grow a business.
More content.
More visibility.
More offers.
More consistency.
More hustle, dressed up in whatever language is popular this month.
But "more" isn't necessarily what your business needs.
And copying someone else's strategy isn't necessarily going to get you where you want to go.
What you need is to understand what's actually happening in your business and figure out an approach that makes sense for you.
That's what we do together inside Evolve.
I came in convinced I had the problem of not using social media well enough to get clients. It took about 3.4 seconds for Jessica to show me that I had an offer problem, and that I'm a Projector trying to act like a Generator. I was trying to force people into my work, when that is apparently the opposite of what I'm designed to do. I've started acting like a Projector, and my marketing is finally starting to create more inquiries.
Shelby T.
Interior Designer
I was legitimately ready to hire someone to run ads because I thought I needed more leads. Jessica was like "woah girl" and promptly showed me that I already had plenty of traffic, but the problem was what happened after people got to my site. She absolutely saved me thousands of dollars and months of frustration, AND she opened my eyes to what marketing looks like for a Manifesting Generator. The way it all just clicked!
Emily G.
Life Coach
I'm a Reflector, which was a whole eye opening experience to learn about how marketing works for me, but strategically, Jessica also noticed that the offer I was barely talking about was actually responsible for most of my profit. Meanwhile the thing I was spending most of my time promoting wasn't doing much for the business. I was ready to either throw in the towel or throw money at more social media. This was the perfect combo of who I am designed to be and how to use that information to get more clients into my business. Worth every penny - and that's coming from someone in finance.
Grace H.
Financial Advisor
INVESTMENT
$2497
one time fee
DECODE: Your human design reading
90-minute private human design reading
Explore your chart, patterns, decision making, communication and the ways you are designed to work
Comprehensive PDF of reading provided
DIAGNOSE: Your Business Review
60-minute private business review
Examine your offers, positioning, marketing and client acquisition to identify the business problem that matters most
DESIGN: Your Strategic Planning Session
60-minute private strategic planning session
Develop a personalized strategy that addresses your business needs and takes your individual preferences into account.
Evolve Strategy Brief provided after call. Includes strategic changes and implementation plan.
DEPLOY: Your implementation Review
30-minute implementation follow up (30-60 days after strategic planning session)
Review what you've implemented, address roadblocks and refine your next steps
Recording of all calls
The Evolve Private Intensive
Your business isn't one size fits all.
Your strategy shouldn't be either
Four private sessions.
Two perspectives.
One business strategy built for you.
Over the course of 4 hours together, we explore your Human Design, examine what's actually happening in your business, and develop a strategy that addresses the problems keeping you stuck, and we'll do it all without expecting you to run your business like somebody else.
You'll walk away knowing:
What your Human Design reveals as possibilities to explore about your natural ways of working, communicating, and making decisions.
Where your business is actually struggling, rather than where you assume the problem is.
Which parts of your marketing and business model deserve your attention.
What to change, what to stop doing, and what to prioritize next.
Not another list of things to try, but instead a clear direction for your actual business.
Why do I have to apply?
Because this work isn't right for every business and business owner, and that's okay.
The application helps me make sure you're at a stage where an Evolve Intensive can actually help, and that what you're struggling with is something I can meaningfully dig into.
I don't want to take your money just because you're willing to give it to me.
Once you apply, I'll review it personally. If I think we're a good fit, you'll get an email with next steps for booking your intensive.
If we're not, I'll tell you that too.
One last thing:
You might come into this convinced you need more clients.
And maybe you do.
But maybe you already have enough people finding you and your distinction is muddy.
Maybe your distinction is excellent and the offer isn't desirable.
Maybe people want the offer and something is creating drop-off.
Maybe sales are perfectly healthy and delivery is quietly eating your profit.
Maybe the business is doing better than you think and you're putting 80% of your energy into something that drives 10% of the result.
Or maybe everything works
and the business is simply asking too much of YOU.
We don't know yet.
That's the point.
Let's stop guessing and start digging.